UX + Web
to the next level
“I am a passionate UX and Web Designer based in Ottawa, dedicated to crafting stunning, user-centered solutions and eager to make a lasting impact in dynamic, collaborative environments”.
Hello,
I Am Kelly Whitehurst
Hello,
I Am Kelly Whitehurst
I am a UX and Web Designer in Ottawa, with a strong foundation in user research, I excel at crafting high-quality wireframes and detailed prototypes.
My proficiency extends to facilitating effective user experience research and design that drive innovation and collaboration.
Whether working with small teams or large organizations, I have a proven track record of coordinating successful digital projects while delivering exceptional design solutions.
I have collaborated with brands to launch and enhance their online experiences through outstanding design that resonates with their audience.
I invite you to explore some of my recent work for various brands.
Quick Learning
Time Management
Collaboration
Solution-Driven
Here Is A Sample Of
My Recent Work
Here Is A Sample Of
My Recent Work
OTTAWA CATHOLIC SCHOOL BOARD
ocsb.ca ›
CONTINUING EDUCATION - CONTED
conted.ocsb.ca ›
Web Development + Content Admin
Web and UX Design - Accessibility - Content Creation - Digital Media Management - Web Development and Support
Overview I reviewed the user flow and created tailored pages from scratch to significantly enhance usability, accessibility, and conversion rates.
The challenge Improve sales conversions and the overall game-day guest experience across the Ottawa Catholic School Board main websites by transforming raw content into engaging, user-friendly digital experiences.
My role I led the revision process for site architecture and user flows, designing new wireframes and building fully responsive pages from scratch using WordPress and Google Sites. I collaborated closely with management and key stakeholders to validate design upgrades and ensure high standards of web accessibility and usability.
To back design decisions with data, I analyzed heatmaps, user recordings, and web analytics to deliver systematic reports, directly driving content adaptations and strategic page layouts that elevated the online guest experience and boosted conversions.
OSEG CORPORATE
OSEG Foundation ›
Ottawa Christmas Market ›
Designing From Scratch
Stakeholders - User Flow - Wireframe - Content Management - Project Management
I have designed websites that improved the representation of the brands, from scratch to launch.
The challenge
Design a new website for the OSEG Foundation and for the Ottawa Christmas Market brands to improve usability.
My role
I coordinated the process of revising every page and user flow, creating fresh wireframes and communicating with stakeholders and management to confirm the improvements. I have developed Venue Map mockup and implemented the bot configuration on the Ottawa Christmas Market, educating it and analyzing the users interactions for web improvements.
OTTAWA 67's HOCKEY
chl.ca/ohl-67s ›
OTTAWA REDBLACKS FOOTBALL
ottawaredblacks.com ›
UX + Web Enhancements
User Flow - Wireframe - Content Management - UX Research - Project Management
I have reviewed the user flow and worked on the pages to improve usability and conversions.
The challenge
Improve sales conversions and game day guest experience on the Ottawa 67’s and Ottawa REDBLACKS websites.
My role
I led the revision process of each page and user flow, designing new wireframes and interacting with management and stakeholders to validate the upgrades.
I have developed user surveys and interviews with heads of the sales and partnership departments. I have delivered systematic reports with analysis of the heatmaps, data analytics and user recording which has significantly helped to improve the online guest experience.
TD PLACE
TD Place › | Know Before You Go › | Digital Tickets Guide ›
INVEST OTTAWA
Podcast Landing Page › | Starter Company Plus › | Work In Ottawa ›
Content Management + Online User-Centred Guest Experience
AODA Audit - Content Management - Project Management
I’ve collaborated with other organizational divisions to enhance the visitor experience across the websites and have produced excellent work in a hectic setting while staying up to date with the ever-changing events and entertainment sector.
The challenge
Coordinate the Web and UX, adding project management to assist different teams in managing content to improve website performance and accessibility, according to AODA WCAG.
My role
I examined all of the companies’ websites and structured the process of changing all user flows and pages.
I have made the required adjustments to the websites to make them AA and AAA-compliant and audited them to ensure they adhere to AODA/WCAG compliance.
Using the Agile methodology and PMBOK principles for web task management, I have put task management into place to streamline the online process.